PARIO Venture Capital
Imagining a brand redesign for a Mobility focused Venture Capital firm.
OPPORTUNITY
A Good Concept
According to their Crunchbase description, "Pario works with entrepreneurs, CEOs, to identify and implement an exit strategy for the founder or shareholders including investment."
strategy
A visual exercise
This concept brand was aimed to find a way to make visual identities, based on modular and interchangeable design principles.
brand identity
Modular brand for a movility VC
Visually the objective was to establish a bold and modular visual brand that is adaptable and fresh.
brand expression
Dynamic & adaptable
The different components that make the wordmark can be repeated and reimagined throughout all types of deliverables.
Logo, pattern, posters, illustrations and more show how to express the brand across different platform and mediums. The modular principles keep the visual imagery consistent.
