Onus - AI Accountability
Onus (noun):
"used to refer to something that is one's duty or responsibility."
Creating the visual branding for a fictional SaaS MVP accountability partner aimed at individuals and professionals seeking personalized productivity and habit tracking solutions.
"used to refer to something that is one's duty or responsibility."
Creating the visual branding for a fictional SaaS MVP accountability partner aimed at individuals and professionals seeking personalized productivity and habit tracking solutions.
OPPORTUNITY
Accountability is hard
Think New Year's resolutions. As AI improves, accountability partners will become ubiquitous. AI will be able to personalize, track and instill new and positive habits into its userbase.
strategy
It's on us
Onus is positioned as an AI assistant that is Clear, Focused, and above all Self-Reflective. The creative direction matches these qualities by giving Onus a cinematic approach to visual brand.
brand identity
Achievement Cycles
The logo's "O" and two spheres symbolize the daily partnership between user and AI. These elements are working together in a cycle of constant achievement.
brand expression
Visual brand aimed at intimate respect for the user
Onus' objective is to be a responsible companion, that will store sometimes delicate data.
The visual brand combines intimate warm colors—evoking candle-lit spaces—with clean, cool colors and minimalist layouts that provide structure and reliability.
It interacts with users thoughtfully, avoiding invasive push notifications to act as a supportive, reliable companion.
It interacts with users thoughtfully, avoiding invasive push notifications to act as a supportive, reliable companion.
